As humans, we often have a hard time imagining change. TSC uses storytelling, media, technology, and design to model probable futures.
The rate of data collection continues to expand, and while new knowledge is being discovered by mapping previously unseen patterns, companies are also using this data to motivate users to act, purchase, and devote their time. When big data can know more about us than we know about ourselves, the ethics around the use and control of this information becomes a key challenge of our modern age.
Content is the new prerequisite for acquiring customers, inspiring loyalty, and cultivating communities and networks of support. Meanwhile, the myth of the limited attention span is being challenged. When viewers find stories that meet their specific interests, their desire to consume content increases exponentially. With the continued democratization of production capabilities and the increase flexibility in delivery formats, every company is now a content company. The era of niche market creation has arrived.
Imagine a future where cities, rather than nations, are the guiding hand in culture, politics, and economics. We are closer to this than many realize. By 2050, nearly 70% of the global population will be residing in urban areas—calling for a closer look at issues like income inequality and mental health. By learning from the design successes and failures of cities across the globe, we can craft a perspective of what a resilient city looks and feels like: one that is designed for the well-being and prosperity of all.
The wealth of a society is intimately connected to the mental and physical well-being of its populations. So why treat health as if it is completely detached from everything else? The increasing prevalence of natural disasters and pandemics leaves untreated trauma survivors with limited health resources. In light of these evolving threats, health insight becomes central to the design, and content delivered across connected devices can prove integral in lifting the burden of trauma, providing personalized and accessible care.
With the rise of chatbots, voice assistants, smart homes, service robots and autonomous devices, the digital and physical worlds continue to coalesce. This begs the question: how will the continued advancement of digital tools impact aspects of what it means to be human? What will we gain-and lose-along the way?
As the mental health crisis persists, the middle class erodes, and sustainability concerns loom, a persistent conflict presents: a lack of common vision and value system for humankind. This is not about politics or religion—it reveals a need for solid and sustainable research, design, and tools of mass collaboration. As interdisciplinary thinkers, we seek to uncover universal truths which cut across barriers of language, disciplines and cultures in order to create content which gets to the root of major problems as it mobilizes individuals and societies to build a more hopeful and inclusive future.
The Stories Company partnered with Nano Vision to create mynano.com, a digestible, informative, and ongoing series of high-quality content to address health and well-being issues affecting people from all walks of life. This partnership generated hundreds of pieces of video, writing, and visual content to drive user acquisition and apply the power of story to global and community health topics. The result: stories that empower individual audience members to enhance their own physical and mental well-being.
Stories can initiate movements and transform culture, and in partnering with Nano Vision, the Stories Company’s team of writers, producers, filmmakers, and on-screen talent interviewed medical leaders, industry professionals, and community activists to create everything from feature articles and blog posts to long-form documentary and digestible video content perfect for social media streams. This purpose-driven content explored mental health & addiction, nutrition, women's health & pregnancy, men’s health, sleep, and living with chronic illness, among other topics. By applying compelling imagery through animations, tasteful dramatizations, and use of archival photography, we are influencing audiences, communities, and policy makers with content designed to stimulate and engage.
TSC set out to investigate how the designs of our cities impact our mental and physical well-being. From the future of work to the creation of community, and the impacts of stress, anxiety, depression, loneliness, and trauma, we explore the profound relationships between city life and mental and physical health.